Fashion Market Editor & Stylist specialising in market, shopping and styling execution, with a directional eye for product curation across digital shopping journeys.

Currently at Harvey Nichols, previously Selfridges, I've worked across enough pockets of the industry, from retail to publishing, to be able to decode how people really shop, and to spot which pieces will build the next fashion fandom around them.

My background as Market Editor spans fashion direction, storefront curation and CRM storytelling for leading luxury retailers, with relationships built across brands from heritage to new-gen & discovery labels.

Skilled in sourcing and commissioning a range of photographic collaborators, with recent highlights including Chaumont-Zaerpour, Lola & Pani, Jonathan Vincent Baron, Chris Rhodes and Guillaume Blondiau.

For CV + collaborations, contact: elvija.vitola@gmail.com